Experience Drift Studio
Open our AI tools and click through them yourself
Drift Studio is the outsourced marketing team for South African small businesses. We do the work; Drift OS shows you every lead, post and invoice as it moves.
Winning work
Content
Conversations and reputation
Drift OS is the system Drift Studio’s team uses to run a client’s marketing and operations, and the window the client uses to watch that work. It is not software you log into and operate yourself.
Everything on this page already runs. Leads are sourced and scored, enquiries are followed up, content is drafted in your voice and held for your approval, won deals turn into projects and draft invoices, and WhatsApp lands in one inbox. Drift Studio operates all of it. Your portal is where you see the output.
What Drift OS is not:
Drift Studio is run by Ahmed Vally, from Johannesburg, working with businesses across South Africa. The person who scopes your work is the person who builds it and the person you talk to. There is no account-manager layer between you and the work.
The split is simple. The system does the repetitive parts: finding and scoring leads, sending the first follow-up, drafting content, raising a draft invoice, catching a new review. We do the judgement: what to say, who to chase, what to charge, what to fix. Every decision a customer would notice has a person behind it.
Have a question? Message Ahmed on WhatsApp at +27 77 391 7511 or send us an email. You can also read more about Drift Studio.
Eight systems, each one built and working today. Only the ones your business needs get switched on.
Winning work
Drift Studio finds businesses that match your customer profile in Google’s business listings, and scores each one out of 100 on how well it fits. Every lead lands in your sales pipeline with its score, so the strongest are called first.
lead generationA new enquiry gets a follow-up email automatically, the moment it lands. Nothing waits for office hours, and nothing depends on someone noticing a form submission. The lead is in the pipeline with a next step before you have read it.
how automatic lead follow-up worksMarking a deal won creates the client record, the project and a draft invoice from the deal. A person checks the invoice and sends it. Setup work that usually eats a day happens while the call is still fresh.
automating invoicesContent
Drift Studio builds a brand voice profile with you once — how you sound, what you sell, what you never say — and drafts posts and copy from it. Our team edits every draft before it reaches you. The AI writes the first version, not the last one.
content in your brand voiceEvery draft sits on a content calendar with a date against it. You approve what goes out, and our team publishes it. Nothing is scheduled or posted on your behalf before a person signs it off.
social media marketingConversations and reputation
WhatsApp enquiries arrive in one shared inbox instead of on somebody’s personal phone. Bots answer the questions that repeat — hours, location, what you charge for — and hand anything real to a person.
WhatsApp automation for small businessesDrift Studio watches your Google reviews and the nearby businesses you compete with, and flags what changes. You hear about a one-star review or a competitor’s new listing from us, not from a customer.
Your portal is the window. One login shows your content calendar, your campaigns, your monthly reports and your invoices, as they are, without anyone preparing a version for you first.
client portal guidesOne conversation about your business, your customers and how you sound. That becomes the brand voice profile everything else is written from.
Not all eight. A plumber drowning in WhatsApp needs a different setup from a firm that needs leads, and you only pay for what runs.
Your part is approvals. Ours is the work behind them. Both are visible in your portal as they happen, not summarised afterwards.
What was published, what came in, what we are doing next. It lives in the portal next to the work it describes.
Ready to go through it properly? Get in touch.
AI drafts and sorts. It does not decide, and it does not speak to your customers unsupervised. Here is exactly where the line sits.
Drift OS is not sold on its own. It comes with Drift Studio’s retainers and automation packs, priced in Rand, and which systems run depends on the plan you are on. See retainer pricing or the automation packs.
Drift OS is the system Drift Studio uses to run a client’s marketing and operations, and the window that client uses to watch that work happen. Leads, content drafts, approvals, projects and invoices all move through it, and the client sees each step in their own portal.
No. Drift OS is not software you buy, install or operate. Drift Studio runs it on your behalf. Your side is a portal you log into when you want to approve content or check what has been done, and it takes minutes rather than training.
An outsourced marketing team does the work a marketing hire would do, without the hire. The difference from a typical agency is visibility: instead of a report at month end, Drift OS shows you the leads, drafts, approvals and invoices as they move, so you can see what you are paying for.
No. Posts are drafted from your brand voice profile, edited by us, and placed on a content calendar. Nothing is scheduled or published until a person approves it. There is no auto-posting anywhere in Drift OS, by design.
Ads are run by our team by hand, using our own tools, outside Drift OS. Drift OS does not create, optimise or report on ad campaigns. If you want ads, we scope them as a separate piece of work and talk to you about results directly.
Automatically, when the lead arrives. A new enquiry triggers a follow-up email without waiting for office hours or for anyone to notice it, and the lead is added to the sales pipeline so the next step has an owner.
Yes, that is the point of Drift OS. Your client portal holds your content calendar, your campaigns, your monthly reports and your invoices. You do not have to ask for an update or wait for a deck.
Drift OS comes with Drift Studio’s retainers and automation packs rather than being sold separately, and everything is priced in Rand. Retainer pricing and the automation packs are listed on the pricing page.
A short call, no deck. We will tell you honestly which of these systems would earn their keep for you and which would not.