Social Media Marketing
That Actually Works in SA
AI-generated content. Human oversight. Transparent pricing in ZAR. Built for South African businesses that need consistent social media without hiring a full-time team.
Need more than social? Our full AI marketing service adds strategy, paid advertising and lead generation on top of the content.
Platforms We Manage
Every platform has a distinct audience, algorithm, and content format. We don't post the same content everywhere.
Reels, Stories, carousels, and shop integrations for product-led brands.
Community building, paid amplification, and local audience targeting.
Thought leadership, company updates, and professional lead generation.
Long-form content, Shorts, and brand storytelling at scale.
Trend-led short-form video and viral organic growth.
Business channels, direct customer communication, and broadcast lists.
What's Included
End-to-end social media management — from content production to community engagement to paid ads.
AI Content Creation
Captions, scripts, carousels, and copy generated by Gemini — then refined for your brand voice.
Content Scheduling
Planned monthly calendars with optimal posting times per platform and audience segment.
Performance Reporting
Regular summaries of reach, engagement, follower growth, and link clicks, written in plain language.
Community Management
Comment moderation, DM triage, and engagement responses handled in your brand voice.
Paid Social Strategy
Ads run by our team: Meta Ads campaign setup, audience targeting, creative testing, and budget management.
Competitor Monitoring
Weekly content gap reports showing what competitors post and where your brand can win.
What Makes South African Social Media Different
Generic social media strategy from a global playbook misses the nuances that actually drive engagement in SA. Here's what we account for.
Load-shedding content windows
South African audiences are most active during early morning and late evening — before and after typical loadshedding slots. Our scheduling accounts for this by default.
Mobile-first, data-conscious formats
SA mobile data costs remain high. We optimise images and video for lower-data viewing and use text-heavy carousels as a high-engagement, low-bandwidth alternative.
Language and cultural nuance
From Soweto slang to Cape Town colloquialisms, content that resonates locally outperforms generic English copy across all platforms.
WhatsApp as a primary channel
SA businesses underutilise WhatsApp Business Channels and broadcast lists. We integrate WhatsApp into social strategy as a high-open-rate distribution layer.
Township and suburban market splits
Urban and peri-urban SA audiences respond to very different creative styles. We segment and tailor by market when your budget allows.
How It Works
From onboarding to consistent publishing in under two weeks.
Brand Discovery
We audit your current social presence, extract your brand voice, and identify your highest-value audience segments.
Strategy & Calendar
A 30-day content plan with platform-specific content types, posting frequency, and campaign hooks.
AI-Assisted Production
Drift Studio generates first drafts — captions, scripts, carousel copy — which our team refines and schedules.
Review & Approve
You review content before it goes live via our client portal. One revision round included per post.
Publish & Monitor
Posts go live on schedule. We monitor comments, DMs, and early engagement in the first 24 hours.
Report & Optimise
Weekly performance digest. Monthly strategy review. Content that works gets amplified; underperformers get replaced.
Social Media Marketing Plans
The same Ignite, Momentum and Apex plans as our pricing page. Month-to-month with no lock-in, cancel with 30 days' notice. No setup or onboarding fee on any plan. Prices are final: Drift Studio is not VAT-registered, so no VAT is added.
- 12 posts/month across 3 platforms
- Instagram, Facebook, TikTok
- AI-generated 30-day content calendar
- Brand safety AI review on every post
- Client approval workflow
- Monthly performance summary
- 30 posts/month across 5 platforms
- Instagram, Facebook, TikTok, LinkedIn + 1 more
- AI-generated 30-day content calendar
- Client approval workflow + revision loop
- Weekly performance report
- WhatsApp business alerts and priority support
- 60 posts/month across all platforms
- All platforms including LinkedIn + X
- Weekly + monthly custom reporting
- Direct line to Ahmed
- Competitor pricing research (AI estimates)
- Invoices drafted automatically, checked and sent by us
Paid social ad spend is billed separately at cost. See annual billing and every plan detail on the pricing page, or for a custom package.
Frequently Asked Questions
Ready to Stop Posting Inconsistently?
Book a free 30-minute strategy call. We'll review your current social presence, identify the biggest gaps, and show you exactly what a 90-day plan looks like for your business.